Everything starts with the first stone laid.

 
 
 
 
 

Our First Stone capsule collection is our first step towards more responsible and eco-friendly fashion.
“First Stone” is first and foremost a new way to make our jeans. Why jeans? Because they are the item of clothing which causes the most pollution and which must therefore be dealt with urgently. These jeans are washed using sustainable methods, replacing conventional techniques with an eco-friendly proces*. This new technique results in a significant decrease in energy and chemical use, reducing water consumption up to 95% .

 
 
 
 
 
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This commitment is about sharing rather than a brand message.
It’s a discussion.

In order to share our first step with humility and transparency, we wanted to start a conversation with modern influential young women who inspire us by their creativity and commitment.

Sincere, solar, humble and natural, Michaëla Thomsen, Nuria val and Bianca Valle shared with us their own “First Stones” on the path towards eco-responsibility.

*Made possible with Jeanologia technology.

 
 
 
 
 
 
 
 
 
 

Name?

Michaëla Thomsen.

 
 
 
 
 

Who is she?

Model and co-founder of an organic skincare brand

 
 
 
 
 

What’s her philosophy?

Changing the way we are consuming cosmetics.

 
 
 
 
 

What’s her First Stone?

Having created a conscious beauty brand that respects nature.

 
 
 
 
 
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« If I can take care of me and take care of the planet at the same time it’s perfect! »

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
// First Stone : denim eco-wash capsule
 
 
 
 
 
Discover the capsule collection
 
 
 
 
 
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Name?

Nuria Val.

 
 
 
 
 

Who is she?

Photographer and co-founder of a plant-based beauty brand

 
 
 
 
 

What’s her philosophy?

Getting people to connect with the planet by celebrating natural and raw beauty.

 
 
 
 
 

What’s her First Stone?

Having created skin care products made with natural ingredients.

 
 
 
 
 

“It’s about being part of the change!”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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« When we grow good food we help the environment. When we eat good food we help ourselves »

Name?

Bianca Valle.

 
 
 
 
 

Who is she?

Painter and holistic nutritionist.

 
 
 
 
 

What’s her philosophy?

Taking care of yourself and loving yourself, this is how you’ll succeed in taking care of our environment.

 
 
 
 
 

What’s her First Stone?

Having shared her knowledge of holistic nutrition to help others improve their health and well-being, and the world they live in.

 
 
 
 
 
 
 
 
 
 

« When we grow good food we help the environment. When we eat good food we help ourselves »

 
 
 
 
 
 
 
 
 
 

Discover the capsule collection

 
 
 
 
 

 
 
 
 
 
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