#MajeDoesMemes SS20 Campaign

So, what exactly is a meme? You know!
A quirky image + a funny text, a playful way to express yourself on almost any subject you can think of. It’s participative, accessible to everyone, viral: the new pop culture, you could say. So, obviously, we wanted to get involved too.

But we haven’t done it alone.
We spotted Vogue Turfu on Instagram: ultra-Parisian dry humour, sharp punchlines, fashionable images. Just like us.
We asked them to join us.
They said OK. And there you are: #MajeDoesMemes!

See our first memes here...

See @vogueturfu.

The campaign is bikes, skateboards, scooters, escalators, and even fountains. An urban feel, a nomadic spirit, free movement. Paris and a little bit of humour. Mission accomplished.

The Maje girl’s new wardrobe!
When I’m working
on my carbon footprint
 sound 
 play 
view video in fullscreen.
When you went
home at 5am
Top